{"id":24,"date":"2026-10-22T04:30:51","date_gmt":"2026-10-22T04:30:51","guid":{"rendered":"https:\/\/bantubranding.com\/?banding_project=retailtech-id-e-commerce-app-redesign"},"modified":"2026-10-22T04:30:51","modified_gmt":"2026-10-22T04:30:51","slug":"retailtech-id-e-commerce-app-redesign","status":"publish","type":"banding_project","link":"https:\/\/bantubranding.com\/?banding_project=retailtech-id-e-commerce-app-redesign","title":{"rendered":"Retailtech ID \u2014 E-commerce App Redesign"},"content":{"rendered":"<p>What Was Happening?<\/p>\n<p>Retailtech ID mencatat banyak pengunjung sampai ke keranjang belanja, tapi mayoritas tidak menyelesaikan pembayaran.<\/p>\n<p>The Problem<\/p>\n<p>Menemukan titik mana di alur checkout yang membuat pembeli berhenti, lalu menyederhanakannya tanpa mengorbankan fitur yang memang dibutuhkan.<\/p>\n<p>Our Role<\/p>\n<p>What We Built<\/p>\n<p>Kami rombak alur checkout jadi tiga langkah dari sebelumnya enam, pindahkan metode pembayaran yang paling sering dipakai ke posisi pertama, dan uji perubahan ke sebagian pengguna sebelum dirilis penuh.<\/p>\n<p>Deliverables<\/p>\n<ul>\n<li>\u2014 UX Audit<\/li>\n<li>\u2014 Desain Ulang Checkout<\/li>\n<li>\u2014 Dashboard Internal<\/li>\n<\/ul>\n<p>-54% waktu rata-rata checkout<\/p>\n<blockquote>\n<p>&quot;Angka completion checkout naik dalam minggu pertama setelah desain baru jalan. Itu langsung kelihatan di dashboard kami.&quot;<\/p>\n<\/blockquote>\n<p>Dimas Wirawan, Head of Product \u2014 Retailtech ID<\/p>\n<p>Impact<\/p>\n<p>Tingkat penyelesaian checkout naik dan waktu rata-rata dari keranjang ke pembayaran berkurang lebih dari separuh.<\/p>\n<h2>Need something like this?<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Redesain aplikasi belanja untuk marketplace niche yang alur checkout-nya membuat banyak calon pembeli berhenti di menit terakhir.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","banding_project_category":[4],"class_list":["post-24","banding_project","type-banding_project","status-publish","hentry","banding_project_category-digital-ai"],"_links":{"self":[{"href":"https:\/\/bantubranding.com\/index.php?rest_route=\/wp\/v2\/banding_project\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bantubranding.com\/index.php?rest_route=\/wp\/v2\/banding_project"}],"about":[{"href":"https:\/\/bantubranding.com\/index.php?rest_route=\/wp\/v2\/types\/banding_project"}],"wp:attachment":[{"href":"https:\/\/bantubranding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24"}],"wp:term":[{"taxonomy":"banding_project_category","embeddable":true,"href":"https:\/\/bantubranding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fbanding_project_category&post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}