{"id":22,"date":"2026-10-22T04:30:51","date_gmt":"2026-10-22T04:30:51","guid":{"rendered":"https:\/\/bantubranding.com\/?banding_project=malam-minggu-brand-film-series"},"modified":"2026-10-22T04:30:51","modified_gmt":"2026-10-22T04:30:51","slug":"malam-minggu-brand-film-series","status":"publish","type":"banding_project","link":"https:\/\/bantubranding.com\/?banding_project=malam-minggu-brand-film-series","title":{"rendered":"Malam Minggu \u2014 Brand Film Series"},"content":{"rendered":"<p>What Was Happening?<\/p>\n<p>Malam Minggu Media mendapat penonton dari iklan tapi engagement-nya rendah \u2014 orang menonton sekali lalu tidak kembali lagi.<\/p>\n<p>The Problem<\/p>\n<p>Membuat format video yang membuat penonton menunggu episode berikutnya, bukan konten yang habis ditonton sekali.<\/p>\n<p>Our Role<\/p>\n<p>What We Built<\/p>\n<p>Kami bangun format serial dengan karakter berulang dan cliffhanger ringan di akhir tiap episode, direkam dengan kru kecil supaya bisa rilis konsisten tiap minggu.<\/p>\n<p>Deliverables<\/p>\n<ul>\n<li>\u2014 Konsep Serial<\/li>\n<li>\u2014 Produksi 6 Episode<\/li>\n<li>\u2014 Sistem Thumbnail &amp; Judul<\/li>\n<\/ul>\n<p>2.4x rata-rata watch time per episode<\/p>\n<blockquote>\n<p>&quot;Timnya ngerti banget cara bikin konten yang bikin orang penasaran lanjut nonton, bukan cuma estetik doang.&quot;<\/p>\n<\/blockquote>\n<p>Yoga Pradana, Executive Producer \u2014 Malam Minggu Media<\/p>\n<p>Impact<\/p>\n<p>Rata-rata watch time naik dan jumlah penonton yang menyaksikan lebih dari satu episode meningkat signifikan dalam dua bulan pertama.<\/p>\n<h2>Need something like this?<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Serial brand film pendek untuk platform media lokal yang ingin membangun audiens loyal, bukan cuma penonton sesaat.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","banding_project_category":[3],"class_list":["post-22","banding_project","type-banding_project","status-publish","hentry","banding_project_category-production"],"_links":{"self":[{"href":"https:\/\/bantubranding.com\/index.php?rest_route=\/wp\/v2\/banding_project\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bantubranding.com\/index.php?rest_route=\/wp\/v2\/banding_project"}],"about":[{"href":"https:\/\/bantubranding.com\/index.php?rest_route=\/wp\/v2\/types\/banding_project"}],"wp:attachment":[{"href":"https:\/\/bantubranding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22"}],"wp:term":[{"taxonomy":"banding_project_category","embeddable":true,"href":"https:\/\/bantubranding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fbanding_project_category&post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}