{"id":20,"date":"2026-10-22T04:30:51","date_gmt":"2026-10-22T04:30:51","guid":{"rendered":"https:\/\/bantubranding.com\/?banding_project=kopi-rakja-brand-identity-packaging"},"modified":"2026-10-22T04:30:51","modified_gmt":"2026-10-22T04:30:51","slug":"kopi-rakja-brand-identity-packaging","status":"publish","type":"banding_project","link":"https:\/\/bantubranding.com\/?banding_project=kopi-rakja-brand-identity-packaging","title":{"rendered":"Kopi Rakja \u2014 Brand Identity &#038; Packaging"},"content":{"rendered":"<p>What Was Happening?<\/p>\n<p>Kopi Rakja sudah punya pelanggan setia di satu lokasi, tapi kemasan dan materi brand mereka masih terasa seadanya saat mulai membuka cabang kedua.<\/p>\n<p>The Problem<\/p>\n<p>Bagaimana membangun identitas yang terasa lebih matang tanpa membuat pelanggan lama merasa brand yang mereka kenal berubah total.<\/p>\n<p>Our Role<\/p>\n<p>What We Built<\/p>\n<p>Kami pertahankan elemen yang sudah dikenali \u2014 warna cokelat gelap dan bentuk logo dasar \u2014 lalu bangun sistem visual yang lebih konsisten di kemasan, seragam staf dan signage toko.<\/p>\n<p>Deliverables<\/p>\n<ul>\n<li>\u2014 Brand Guideline<\/li>\n<li>\u2014 Kemasan Produk<\/li>\n<li>\u2014 Signage Toko<\/li>\n<li>\u2014 Seragam Staf<\/li>\n<\/ul>\n<p>+38% repeat order di cabang kedua<\/p>\n<blockquote>\n<p>&quot;Banding paham kami nggak mau ganti total, cuma mau naik kelas. Hasilnya kerasa lebih rapi tapi tetap &#x27;Kopi Rakja banget&#x27;.&quot;<\/p>\n<\/blockquote>\n<p>Farah Amalia, Owner \u2014 Kopi Rakja<\/p>\n<p>Impact<\/p>\n<p>Dalam tiga bulan setelah kemasan baru diluncurkan, cabang kedua mencatat tingkat repeat order yang lebih tinggi dibanding proyeksi awal.<\/p>\n<h2>Need something like this?<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Identitas brand dan kemasan baru untuk kedai kopi lokal yang mau naik kelas tanpa kehilangan karakter aslinya.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","banding_project_category":[2],"class_list":["post-20","banding_project","type-banding_project","status-publish","hentry","banding_project_category-branding"],"_links":{"self":[{"href":"https:\/\/bantubranding.com\/index.php?rest_route=\/wp\/v2\/banding_project\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bantubranding.com\/index.php?rest_route=\/wp\/v2\/banding_project"}],"about":[{"href":"https:\/\/bantubranding.com\/index.php?rest_route=\/wp\/v2\/types\/banding_project"}],"wp:attachment":[{"href":"https:\/\/bantubranding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20"}],"wp:term":[{"taxonomy":"banding_project_category","embeddable":true,"href":"https:\/\/bantubranding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fbanding_project_category&post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}